Cross Promoting Techniques that Work
Cross promotions are not a new idea. They have been used by
businesses for a very long time. For example, a real-estate
company may promote a certain lawyer to close a sale, as the
lawyer will promote that agency in his firm. The system is
somewhat similar to the primitive barter system, where people
traded items rather than using money. How can anything primitive
fit into the online world of Internet marketing? Very easily.
Cross promotions are, simply stated, a trade of advertising
space. Instead of paying for advertising space on a site, you
would place their ad on your page and yours on theirs. There are
many ways to use cross promotions in your internet business that
can be an effective and cost efficient way to advertise.
One way is to use link exchanges. This is very effective when
doing cross promotions with a company that is similar to yours,
however you should be sure and never link to a page that is in
direct competition with yours. One of the best things about link
exchanges is that some search engines are factoring in hits from
the sites that are linked to your page to when determining the
ranking. Therefore linking to a more popular site, can not only
increase your advertising, and traffic, but also increase your
search engine ranking.
When customers or potential customers subscribe to your ezine
you can use this as an opportunity to use cross promotions. On
the same page that the customer subscribes to your ezine, make
available the opportunity to subscribe to another company