8 things to think about before you start advertising profitably
in ezines!
Advertising in ezines is possibly the most effective way of
generating fast sales. Ezine advertising also consumes very
little of your time. However, ezine advertising does consume
your money and can consume it very quickly if you're not
careful. Here are 8 things, which if you think carefully about,
will ensure that ezine advertising does not cost you more than
you earn.
1. Who is your target audience?
Be sure to identify this early on. Do not make the mistake of
thinking that everyone will be interested in your product. Your
target audience are those people who would benefit from your
product or service because these are the people who are most
likely to make a purchase. Advertising to a targeted audience
will result in a great amount of interest and a lot of sales.
2. Which ezine should I advertise in?
Choose an ezine which is made up of subscribers who fit in with
your target audience. The closer your targeted audience and the
ezine subject, the more sales you will make. Also, if you are
looking to advertise in a particular ezine, subscribe to it. Do
some research on how often subscribers purchase from the
publisher's recommendations because this will give you a good
idea of how effective it is to advertise in this particular
ezine.
3. How much are you prepared to pay?
Set yourself a budget. This is extremely important because
overspending could have a serious effect on your overall
profits. Look to divide your budget up as well to advertise in
several ezines instead of only one. This way, ezines which have
been bad to advertise in will be compensated for those which are
particularly good to advertise in. Additionally, you will know
where to advertise next time.
4. Should you track your ads?
Of course you should. This is how you can tell which ezines have
been particularly successful to advertise in and which ones are
those to stay clear of next time. If you aren't tracking your
ads you are making a big mistake. Go to:
http://www.clickaudit.com/ to track your ads.
5. How many subscribers does the ezine have?
This is a very common mistake which ezine advertisers make; they
assume that the more subscribers the ezine has, the more
profitable advertising in it will be. Generally, this is untrue.
What you should be looking at is the quality of content in the
ezine. If the quality is good then you can guarantee that most
of the subscribers will actually be reading the ezine and
consequently will read your ad.
6. Are you going to use autoresponders in your ad?
It is essential to put your autoresponder email address into
your ad. When readers are looking at your ad, the majority of
them will not be persuaded to buy at a first glance. However,
this does not mean that they are not interested. You need to
follow up with these people and the easiest way to do this is to
capture their email address using an autoresponder. Use your ad
not only to make immediate sales, but to make sales in the long
run.
7. What type of your ads are best?
If you wish to test your ad or try it out to see its effect then
put a tracking URL on it and use a classified, top sponsor or
bottom ad. These are the cheapest ads but bring in the poorest
results. If you've done necessary research and are looking to
sell directly from your ad then consider using a solo mailing
ad. A solo mailing ad is an individual email sent out to all
subscribers with your ad in it and no one else's. These ads
bring in the best results but are inevitably the most expensive.
8. Is your ad effective?
Before spending huge amounts of money on ezine advertising, be
sure that your ad is effective so that you can guarantee that it
will lead to a huge number of sales. Just make sure that your
headline catches the eye so that your ad gets noticed. Capture
your reader's interest and desire by using persuasive, positive
words such as free, profits, breakthrough etc? Make sure that
you give contact details or an 'additional information' link so
that readers can find out more about your product or service.
For a more detailed explanation on how to create profit pulling
ads go to:
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ttp://www.blog.info-ebooks.co.uk/creatingprofitads.html