Wrap it up and Drive your Business Forward!
What does your vehicle say about your business? You drive to
work, commute through traffic, stop at the shop for
refreshments, park up outside your business, take care of
deliveries and run some errands during the day, finally, you
drive home in the evening. How many people did you pass or meet
today? All potential customers, but did they notice you? Grab a
significant advertising advantage over your competitors by
covering your vehicle with your business image or message in the
form of an eye-catching digitally printed self adhesive vinyl
advertisement known as a vehicle wrap and take it for a drive
around town to promote your business. Vehicle wrapping is now
being recognized as an extremely cost effective and unique form
of outdoor media for all sizes of businesses and company
promotions. Many companies are finding out that vehicle
advertising wraps and full colour fleet and car graphics are a
great way to reach new and existing customers. Compared to other
forms of media, wraps are extremely cost effective and generate
millions of impressions each year. An innovative method of
advertising a business by creating a moving billboard on a
vehicle, vehicle wraps provide companies with a method of
advertising on cars in three dimensional form, providing an
extremely high retention rate among those who see the vehicle.
Vehicle wrap advertising uses semi-permanent graphics that can
be removed without harm to the vehicle if desired. It is
typically used on vans, but also on cars, trucks, fleet
vehicles, buses, trains and even aircraft, in fact anything on
wheels or that has an exterior shell. Many customers with
vehicle wraps take advantage of their advertising in areas that
normally would be very expensive. Booking advertising at such
venues as trade shows, sports events, concerts and grand
openings may need to be done well in advance and rates may be
very expensive, this is ideal for your wrapped vehicle, simply
drive around or park at a conspicuous location. Another
advantage of this type of advertising is it is not like print,
radio, or television. It cannot be switched off and the channel
cannot be changed. There is no standard price for advertising
wraps which are normally installed by specialist signage
companies, It depends on a number of factors including the total
number of vehicles to be wrapped, how much printing is involved,
how much vinyl material is required per wrap, designer time, how
many installers will be involved and how long it takes to fit,
All that becomes the basis for pricing a project. Wrapping a
vehicle is a sophisticated process of being able to print on
vinyl films and perfectly cover the vehicle with that
advertisement. A good wrap must be able to cover, but not hinder
window visibility and all materials must be weather resistant to
heat, UV, cold and wind. Good adherence to the vehicle body is
important, as the wrap must stay on without it peeling off
before purposely being removed. The process involves cutting
edge software, durable printing inks, high performance adhesive
vinyl materials and laminates. It begins with an accurate
engineering drawing known as a template which is taken from the
vehicle, the advertisement is placed on the template on a
computer, this is printed on large vinyl decals which are then
fitted properly into a seamless image by professional
installers. If the company doesn