What Makes Your Online Ads Persuasive?
The first impression that the people get from your ad decides if
they click or skip. This shows that writing really persuasive
ads is not easy. Writing irrestisible internet ads needs some
skills. You can acquire these skills, if you follow some
rules.
Simplify your message
Focus on your customers need! What are they looking for? What is
special on your website for your customers? Write a simple
language with common words. Use verbs more often than nouns.
Using verbs makes your texts dynamic. Propagate a positive
message and avoid hype.
Follow the AIDA rule:
Attention:
Your ad needs to catch the attention of the audience. The title
has to be determined with caution. Look at the title of this
article as example. Why have you clicked to view this article?
Does it exactly offer what your are looking for? Your ad title
has to meet the people