Why offline advertising is so important for websites
It is important that anybody with a significant online presence
understands why offline ads are so important and more so why
they are usually much more effective than online advertisements.
This is very useful knowledge that will no doubt impact
dramatically on the success and profitability of any online
enterprise. More so when numerous businesses have lost
significant amounts trying to advertise online and have ended up
with virtually nothing to show for their efforts. Even the
much-talked about pay-per-click ads have been hit by increasing
click fraud in recent times. This is where software is created
to continuously click at ads with the motive of landing the
advertiser with a huge ad bill and no business. Other times the
software has been used to profit webmasters who post the
pay-per-click ads as affiliates and earn a percentage of the
cash paid by the client for every single click that happens on
their site.
Actually the very nature of the World Wide Web has a lot to do
with it not being suitable for traditional advertising. For
starters, contrary to what most people think, the net is not an
advanced Television. It is very different from the Television in
that it is an interactive medium. It is actually an advancement
on the Telephone. This means that the person surfing the web
chooses where they want to go, just the way you choose which
calls you want to make to get information and which calls you
want to receive. This is the reason why, while many people may
be tolerant of advertisements coming to them on Television, they
will usually get extremely upset with unsolicited ads coming to
them through the internet. Whether it is pop-up ads that
interfere with their surfing experience or unsolicited mail in
their email inbox, the reaction is often the same.
As clear proof of this, software that blocks pop-up
advertisements and unsolicited mail has been very popular
online. Not only that, laws making spamming a criminal offence
have been passed. Effective online advertising methods and tools
are very different from those practiced offline and much more
difficult to master. Especially for a new business. This is why
offline ads play such a critical role for sites and other online
businesses. Radio for example has proved to be very effective in
promoting websites as will be proved form the high number of
online jingles and advertisements on radio these days.
Newspapers and magazines are also very effective. Even the
traditional small business classified ads have often proved to
be very effective in pulling massive traffic to a site. So if
you are not doing too well and you have never tried offline ads,
you should get to them pronto because they have the potential of
making a huge difference in your online business.