Should Generating Revenue From A Website Be The Prime Motivator?

A pure sales site has only one purpose... to generate as much revenue as possible at any cost. In other words, your experience--good or bad--is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale.

How many times have you gone back to buy from a website you've had a lousy experience with? My guess is not very often. I know I don