Want to broadcast the benefits of your product or service to the world? Get on the radio

The radio commercial is often overlooked by businesses trying to sell their products or services, both locally and globally. The reason: a radio commercial is thought to be expensive and difficult to produce. This is simply not true. Dollar for dollar radio advertising has to be one of the greatest advertising bargains available today. In fact, advertising on the radio can cost less than it does to place print ads in newspapers and magazines. And unlike print ads, which can take months to get to the production stage, a radio commercial can be made in less than a day, and be on the air immediately. In addition radio advertising gives you a stunning opportunity to reach thousands of potential customers. And allows you to let your creativity run wild. Consider the following: ~ Your commercial can be set in any time period; the past, future or present ~ You can set the scene in Africa, the Arctic, Russia or the deserts of Saudi Arabia ~ You can drop your listeners on a desert island, the mountains of Switzerland, in the supermarket or take them on a wild and dangerous adventure. Many radio commercials are made by the radio stations, but if you want to keep your costs down, and have some fun into the bargain, there