Online Search: Small Businesses Level The Playing Field

Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? Let