Online Search: Small Businesses Level The Playing Field
Seventy percent of US households use the web when shopping
locally, and about 25 percent of all searches are looking for
local information. As more and more households make the switch
to broadband connections, this trend will continue to escalate.
Search engines have eclipsed print and TV ads as the primary way
consumers find local products and services. But until now large
national and international brands had a stranglehold on Internet
search marketing. Only they had the manpower or outside
resources to plan and implement a multiple site, online search
marketing program.
Why should your business get into the online search
pay-per-click (PPC) arena? Let