Effective Advertising through Ezines
Everyone knows there's a world of information and services on
the Internet. So what does that mean for your business? Do other
businesses or consumers that are looking for a service or
product that your business offers discover your service? The
answer might be a big "NO" to you. Just like us, you have placed
advertisements in newspapers and magazines and the results were
not as good as you expected. We once we placed an advertisement
in a magazine that claimed to have over 1.5 million subscribers
nationwide. We spent nearly a thousand dollars for the ad and
only got a few responses. What went wrong? The answer is very
simple! Our ads were buried among dozens of advertisements, and
it was not targeted to the right audience. We learned to
advertise smarter and now we are getting good responses from our
Ezine ads. As businesses are shopping around for the right
publication in which to advertise, they are learning that the
Internet online newsletter, or Ezine, often provides a better
chance for online advertisement. Internet businesses find they
can communicate with customers and market their services more
efficiently via the online publications. A key advantage of
Ezine advertising is that it is more targeted and much more
cost-effective. What are Ezines? Ezines are content-rich and
informational online publications that are delivered to
subscribers with permission through email. Most Ezines are free
to subscribers. Individual Ezines may focus on a particular
topic or subject. For instance, our own B2B Ezine covers news
and the latest trends in business-to-business markets in
cyberspace. Each Ezine usually displays classified ads or
feature advertising placements. More and more businesses have
come to realize the importance of advertising on Internet Ezines
and newsletters. Here are some of the main reasons why you
should focus more of your budget towards Internet Ezines
advertisement: Cost-efficient Print publications such as
magazines and newspapers usually charge $15 to $25 dollars per
word for classified ads, or $200 to $300 per inch of column
space. Needless to say, these are very expensive options to
small business operations. Most Ezines are able to deliver at a
much lower cost because of their low overhead for production and
delivery. In a print magazine you will see full color glossy ads
that were produced for thousands of dollars. In Ezines, even
feature advertising can be found between $300 to $800, much
cheaper than traditional advertising. Instant delivery Most
Ezines are published on a daily or weekly basis. When you place
an ad with your favorite Ezine you can always expect to see it
in circulation the next day or within a week. With traditional
advertising you will normally wait up to two or three months to
see your advertising in print. With a good Ezine, advertisement
information is just a click away for your audience since your ad
is hyperlinked to your website URL, Ezine subscribers can simply
click on your URL or email address and get your information
within moments. Less competition A print magazine usually has
dozens of ads while an Ezine only has about a dozen. Would you
rather compete with many other advertisers or just a few? More
targeted Almost all Ezines are opt-in mailing lists. People who
subscribe to a particular Ezine are willingly receiving them.
Ezines are targeted to those who share the same interests.
Eventually, they will read your ad. Global audience Ezines are
one of the very few ways to truly reach people all over the
world. Even though I live in the central Illinois, my B2B Ezine
reaches subscribers from over twenty five countries. It doesn't
cost me a penny to send the Ezine directly to them. If your
services are available globally you need to consider advertising
in Ezines. If you are looking for a cost-effective alternative
to print advertising, Ezine advertising is one of the most
efficient ways to reach people who might be interested in your
services or products. I hope this helps in your future marketing
decisions.