Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old
adage "If It Is To Be It Is Up To Me" prevails. Do it yourself
and you may get what you want. Many newspaper salespeople are
poor at conveying customer wants to the design department, and
slow are retunring proofs. The result is an ad with errors, not
approved by the cusotmer.
If your expenditures will be moderate, you might be able to
afford a graphic designer or advertising agency. It costs
nothing to find out, call a few ad agencies in the phone book
and ask for an account rep. Explain you may be in the market for
an agency and let them ask the questions. A quick determination
will not be long in coming.
There is a lot to be said for finding a way for someone else to
do your ads so you can use your talents for what you do best,
running your business. Designing your own ads (a furniture store
I visited had a complete drafting table, magnifying light and
glue pot in the corner) is about the same as fixing your own
leaks and asking the plumber to come by and inspect it.
Your ad will have less than eight tenths of a second to get a
reader