Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising
agency to produce award-winning radio commercials for them. Most
award-winning radio commercials win for the wrong reasons anyway.
Radio commercials should sell the benefits (not features)of your
business/product and should be on the same page with print, TV
and billboard. A major problem in business advertising today is
the lack of coordination of a campaign where all media are
targeting the same message. The newspaper ad says one thing and
the radio commercial doesn't seem to fit anywhere. Wasted money.
Hit