Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad copy explodes
the reader’s curiosity. Are you interested in simple yet
powerful ways to improve your ad copy so your readers will rush
to action? Invoking a reader’s call to action can be
communicated in various effective ways. Great ad copy is more
than simply plain conversation; it takes special style. The
words must be ordered in such a way that they unlock the
reader’s mind and walk right in.
Think about your ad copy for a moment. Does it inspire and
thrust you into a blind rush to action? If not, take a giant
step into increased profits today by enhancing your ad copy with
the following tips.
CALL TO ACTION
To some, this might seem like an obvious step in crafting great
ad copy. However, it is left out time and time again. Readers
need to be told what you want them to do. Consider the following
two examples:
Ad One: We guarantee you will lose up to 50 pounds
safely with our new diet pill!
Ad Two: Take our new diet pill today and lose up to 50
pounds safely—guaranteed!
You probably noticed that Ad Two has a stronger pull to action.
Ad One represents a common advertising line seen today. There is
no call to action in this line. It hopes you will come to the
conclusion that you need to take their pill. Ad Two is not only
telling you the same information but also commanding that you
take the pill and do so now.
WEAK PURSUASION
Weak persuasion attempts in your ad copy will completely destroy
any chance for action you had. Many times ad copy can make calls
to action that are too subtle. When this happens, the whole
attempt is out the window. Let’s take a peak at a couple
examples:
Ad Copy One:
Our new patented technology will assist you in promoting your
website to its fullest potential. Order your copy of XYZ
today!
Ad Copy Two:
Our new patented technology will assist you in promoting your
website to its fullest potential. You’ll wonder how you
ever managed without it. Order your copy of XYZ right now!
Ad Copy One, while having a call to action, has a somewhat weak
closing. It left the door wide open for the reader to ponder the
action, which normally means no closure. Ad Copy Two adds a
power line before the closing attempt that gives the reader the
feeling of doing too much work and the thought that this tool is
a requirement. Additionally, I changed “today” with
“right now” to strengthen the added line. Let us
look at some other persuading calls to the reader.
- You’ll receive all these benefits:
- You’ll be glad you did.
- Supply is
limited.
- Your gift/donation/etc is tax-deductible.
- We know you’ll agree that …
- You simply
can’t lose.
- Don’t wait another minute.
- Reserve your copy today.
There are many more but this should give you an idea on how to
make stronger persuading suggestions to your readers.
SINGLE WORDS
Perhaps the best way to improve your ad copy is by replacing
simple common words with more descriptive ones. It is important
that your ad copy reads well so don’t just rapid fire in
alternative words. Following are some common examples of words
you might use and some excellent replacements.
Word: Good
Example: Our product is good.
Replacements Include: - Highest quality
- The
greatest
- Outstanding
- Top-of-the-line
- Top-notch
- Sets the standard
- The best in
the business
- Superior
Our product is top-of-the-line.
Phrase: Saves Money, Value Priced,
etc.
Example: Our product is cheap.
Replacements Include: - Tremendous savings
- Pays for itself
- Inexpensive
- Thrifty
- Low cost
- Your money’s worth
- Economical
- Affordable
- Cost-efficient
Our product pays for itself.
Word: Money Making
Example: Our product will make you
money.
Replacements Include: - Make money the easy way.
- Double your earnings.
- Keeps on selling.
- Money in the bank.
- The opportunity of a
lifetime.
- High Yields
- Make a bundle.
- Generates overnight profits.
With our product you will make money the easy way.
With a little crafting you can turn ordinary ad copy into a
goldmine. Read through your ad copy many times to find the
holes. Every word written down or spoken to a potential customer
must make a statement. Competition on the business gridiron is
brutal and you simply can not afford to drop the ball when it
comes to ad copy. For more helpful tips, please visit Internet
Business Entrepreneur.
©2005 Jason Andrew Martin LLC