Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for
our attention. Everywhere we look, we find ourselves inevitably
drawn to images of scantily clad attractive men and women that
are supposed to somehow inspire us to purchase products they
endorse. Sure, this attention-getting strategy is popular. But,
is it effective?
Sex appeal can increase the effectiveness of an ad or commercial
because it attracts the customer