Low Budget Advertising -Top 10 List:
Free Classifieds - Free classified ads can be found by simply
entering the term into any major search engine. Most classifieds
will allow an ad to be placed with a link back to a website or
affiliate url. The ad must be updated regularly as most free
advertisements are for very short periods of time, from 24 hours
up to a week or more. If you desire longer ads, a fee will be
charged for the longer exposure. Yahoo and MSN Groups - Yahoo
and MSN Groups are two of the most high quality FFA (Free For
All) formatted Usenet groups. Millions of people form
categorized groups, through the use of PHP.bulletin boards, to
interact with each other in real time. The groups have email
mechanisms that send a single email to every member of the group
with the click of the send button. What is unique about these
boards is the ability of the creator of a group to collect
important data that can be used to create a list of targeted
prospects. The main power of using these two groups is in the
actual creation and maintenance of a group, not so much as
posting messages to a group. FFA groups - These groups are the
same type of groups as Yahoo and MSN groups, but are owned by
individual people or small companies. While these groups are
free to register to and initially free to post an email
advertisement to, a person also becomes a prospect for that FFA
Groups owner. If you want complete freedom to post to these
sites, most charge a nominal fee to give the ability to post
messages everyday. It appears to be normal for these sites to
bill monthly to keep continued service; there are some instances
where a newer FFA website will charge a one-time yearly fee for
posting everyday. And, once again, the power of each group is in
the data contained in the list of membership because the larger
membership gives a higher probability of members becoming paying
customers for product or services posted. Links Manager -
Linking with other complimentary (same subject but different
topic) websites is a good idea when trying to influence a
website?s search engine ranking, which determines the amount of
website visitors that have the option of clicking a web-link in
a search report or query. Influencing one-way links into a
website is difficult to accomplish, so obtaining reciprocal (to
and from) links with multiple complimentary websites is an
objective of every successful website. The time it takes to
manually process rep. links is enormous and generally very
consuming; therefore, a links manager website or program is the
way to successfully attain the objective of what is called link
popularity. Search Engine submission Websites - A website needs
to be included in major search engine listings because a higher
ranking could lead to an increase in visitor traffic. Once
again, submitting a website manually to search engines is very
time consuming. Therefore, a submission website or program will
save time needed for other types of marketing a website needs to
accomplish for success. First the website needs optimization in
key areas and then be sent in for submission. Many SEO (search
engine optimization) sites will submit your site for free, but
the charges come in the optimization of your website. Also, some
fees are included for rapid inclusion or higher exposure. A
website can find many free multiple submit sites that send to
major search engines, but inclusion in mid-level search websites
and portals is a second level issue for search engine ranking
that is also an important and vital step of a successful website
Article and eZine Websites - To get free publicity and
credibility, submission of trade articles or summaries to ezines
(online magazine), newsletters, and online article directories
is important and can draw highly targeted traffic to a website.
Finding the ability to write articles with authority is a skill
that must be used to draw quality website visitors. Writing with
authority will give credibility to advertisement and ad copy by
supplying an important point-of-view for customers to judge
against. The more written and posted articles, summaries,
reports, ezines, or newsletters, the higher the chance for
exposure of the advertising message to others in the same frame
of mind. It is in this frame of mind when an advertisement
wishes to influence a call to action; get the prospect to buy.
Banner Swaps - Switching advertising banners with complimentary
websites is a normal and suggested objective of a successful
website. The placement or location on a website of the banner
advertisement is the key factor in how to maximize banner
swapping websites or programs. Some banner swaps are dependent
on the number of exposures a website can get visitors to click
on; thus, for every exposure there is a banner exposure on the
partner website. It is suggested to utilize the banner swaps or
exchanges that are regulated by banner exposure rather than
visitor?s clicks because you want equal trade for Advertising
Avenue. Local Flier - Localized, off-line advertising is a
critical component of a successful website. One of the most
economical and easiest techniques for localized advertising is
the flier, a letter-sized advertisement. The numerous ways to
distribute fliers is as numerous as the number of styles of
printing that can be chosen. Cost-per-ad can be easily tracked
by noting the number created, number of ads referenced, and the
increase in activity from the fliers. Using fliers is an
important low-maintenance advertising activity. Web logs - Web
logs or Blogs can be an intimate way to deliver some free
advertisements. Associating with web logs are close to the same
category as FFA or Group, however, the Blogs are a more
journalistic type of website. Many blog owners post updates and
news about important or relevant events and users can comment or
come with new ideas to correspond about. A good way to enacts
Blogs is to join a blog community and post a message in journal
fashion, everyday. Within the messages, periodically weave
advertisement to member blog users. Most Blogs seem to be a
major attempt to have meaningful correspondences without
advertising interruptions. But this objection can be overcome if
the advertisement truly fulfills the need for some issue that
arises or comes forth. Free Websites - Using a free websites
will get continuous advertisements from the supplying web host
on every page. But, as with these marketing techniques, a free
website is used as an advertising training ground for new
webmasters wanting to learn the process of creating and
maintaining a website and the ads can be a lesson to as to what
is currently the trend in advertising styles. Free websites can
also be used as off-site advertising for a main website, and a
place to focus traffic from one area of the Internet to another
area. Creating a mirror-website of another website can used to
broaden the reach of an Internet company's web presence. It is
like being in two places at once.