Corporate Identity
This article is about the importance of good Corporate Identity,
and it's more than just your sales team and the people who
answer your telephones that portrays the image of your business.
When not in direct contact with your firm, your customers or
potential customers use the impression that they already have in
their heads of your company. When we remember something we use
images to categorize in our heads what we are trying to
remember, when it's a company we remember things about it by
thinking about the corporate identity (usually the Logo and
colours used).
In conclusion it is usually your corporate look that customers
think of when they think of your business. The first impression
of your company for a customer will probably be your logo, which
they will use to make assumptions about your business. If your
an entertainment or events company and your logo is dull boring
and been done before then thats the exact impression that they
will have of your services. If your an IT company and your logo
is sharp swift and technical, thats the exact first impression
that your customer will have of you and your business. - You
know what they say, first impressions do last! On the same note
Corporate Identities are remembered.
Your Corporate Identity is also an important attraction
mechanism for your company, therefore it must look good and be
aesthetically pleasing to the customer as well as having a
conceptual meaning behind it in accordance with what products
and/or services your business provides. Your logo must be an
easy object for the eyes to pick up and for the brain to
remember, this is because if your competitors logo is much
easier to remember the client will remember it first! You'll
loose that customer, and many more.
We at Divus Design know how important Corporate Identity is and
our designs reflect that knowledge. At Divus Design Studio we
serve our clients with creative and conceptual designs that work
well and look good! We design from scratch every time making
your corporate identity, logo, brochures or advertisements one
of a kind, and that is important in a competitive market, more
so than most would believe. Most of the time when buying a
product or service the decision is made subconsciously by the
creative side of our brains. Our eyes pick up the easiest shapes
and objects to recognize and the most aesthetically pleasing
images talk to us the best. Make your Corporate Identity number
one when it comes to strategically marketing your business.
Divus Design is a graphic design business located in South East
Sydney Australia offering creative services including logo
design, corporate identity, website design, promotional design,
brochure design, business stationery, print design & print
management and all general graphic design services.
At Divus Design we have few rules and bounderies to our work,
however we always structure our creative thinking around these
four words: -
- CLEAN - SIMPLE - FRESH - CONCEPTUAL -
Come and visit our website at www.divusdesign.com.au or contact
us directly at info@divusdesign.com.au - Mobile 0407 894 561.
Regards, Van Freytag.