The Truth?

The pure and simple truth is rarely pure and never simple. Oscar Wilde

The truth. So alluring. So promising. If we only knew the truth, everything else would just fall into place. Sadly, the "truth" of a relationship, situation or event is always hard to come by.

The fact is that no matter what the relationship, situation or event, what you see is never what you get --WYSINWYG for short. No matter how new your software, fast your computer, good your analysis or frequent your focus groups, you will always operate on partial information. You