2003 Guide To Website Optimization

Using Meta Tags will increase your visibility in search engine results and will bring you added traffic from people searching for your specific product. This guide will help you become familiar with Meta Tags and will show you some little know tricks in order to make your meta tags more effective.

META TAGS EXPLAINED

META tags are HTML Tags that describe the contents of a web page. The primary purpose of Meta tags is to help catalog and categorize the contents of a web page. If your pages do not contain them then they may not get categorized well by the search engines.

Meta tags are used because they help web pages get better rankings on the search engines. They also allow the web site creator to write the description the search engines will show, specify keywords that search engines will use to find your site, and also a lot more information which helps search engines better find and rank your web site.

I recommend that you at least include the 'Description', 'Keyword' and 'Robots' tags. Also the 'Title' of your page plays an important role in helping search engines (and visitors) to determine the content of your site.Only 25% of sites use meta tags, but most search engines evaluate META tags when they rank your site.

Let's look at how meta tags are properly placed in your page, the example below uses the most commonly used attributes.

Description

Keywords

Robots

Revisit

Meta Data Example. Insert your Meta data between your HEAD Tags as shown below:



Home Audio Video, Theater Systems, Car Audio, Stereo Electronics, DVD Players, and more for less at AudioPro






DESCRIPTION META TAG

Example:


The description tag gives the search engine the description that you want for your web site. If you don't have description tag, the robots will simply choose the first couple hundred words on your page and create its own description.

Your main goal with the description is to make it appealing to a human. This text is what's going to convince them to click your listing, so think carefully about it. Also, make sure you have a different description for each page on your site.

Quick Tips:

An ideal description should be somewhere within 150 to 200 characters, which correctly describes the content of the page.

Keep the words consistent between your description and keyword tags.

Avoid sentences such as: The best site on the web