Getting The Big Picture Series: Part 5-"The Free-Way" #1
Will the search engine's take notice of you? Search engine
placement is the most important aspect of internet marketing
promotion. What is a search engine?
The search engines function is to search the entire Internet,
site or database under your defined term. It will retrieve any
data that fits under the criteria of your search. Examples of
search engine's include Alta Vista, Excite, and Google which
enable users to search for documents on the World Wide Web.1
And best of all you can submit your website with search engines
for free. But there are a few things you need to know in order
to be recognized by the engine's. So your main job is to build
your website around the search engines standards so that you can
receive the best page rank possible and continue to aim towards
the top 20.
All search engines have a set of rules for determining a
websites page rank which is called and algorithm. An algorithm
is a finite set of well-defined instructions for accomplishing
some task which, given an initial state, will result in a
corresponding recognizeable end-state.
The concept of an algorithm is often illustrated by the example
of a recipe, although many algorithms are much more complex;
algorithms often have steps that repeat or require decisions
(such as logic or comparison) until the task is completed.
Correctly performing an algorithm will not solve a problem if
the algorithm is flawed or not appropriate to the problem. For
example, performing the potato salad algorithm will fail if
there are no potatoes present, even if all the motions of
preparing the salad are performed as if the potatoes were there.
Different algorithms may complete the same task with a different
set of instructions in more or less time, space, or effort than
others. For example, given two different recipes for making
potato salad, one may have peel the potato before boil the
potato while the other presents the steps in the reverse order,
yet they both call for these steps to be repeated for all
potatoes and end when the potato salad is ready to be eaten. 2
With that in mind let's talk about Yahoo first. Yahoo is not a
search engine it is a human compiled directory but it is
responsible for 40% of search engine traffic all by itself out
of hundreds of search engines which means that 1 out of every 2
people that do searches on the Internet use Yahoo which is
implemented by Google Search.
One main ingredient that Yahoo is looking for is content rich
pages (lots of good and fresh content). Never submit a website
that is under construction and it helps if your website loads
quickly so be careful when selecting a web host.
On the other hand we have Google which comes in at number 2 in
search engine traffic. They don't recognize content as top
priority but instead base their mathematical algorithm on links
but when a visitor lands on your site they do need to be able to
find what they are looking for or the site is of no use.
>From their stand point it isn't so much the content on your page
but the content on the pages pointing back to you that can push
your site to the top. So it is important to have as many popular
related sites with your link visible on their page using what is
called link exchange which will begin to build your Google page
rank.
So with all that said get out there and get listed with those
search engines and the best of luck to all.
Get listed for free:
http://www.submit-express.com/submit.html
http://submit.search.yahoo.com/free/request http://ineedhits.com/
Getting The Big Picture?
References 1.
http://www.lib.lsu.edu/instruction/internet/internet03b.html 2.
http://en.wikipedia.org/wiki/Algorithms