Not Your Ordinary Fundraising Idea
NOT YOUR ORDINARY FUNDRAISING IDEA By: Annette T Thomas
When it comes to traditional fundraising campaigns their are
literally thousands of ideas that organizations seeking to start
a program can utilize. Traditional fundraising has always been
to present the program, get groups to sign up, and get patrons
to purchase the product. But, with the advent of the Internet,
many such programs that have been a traditional face-to-face
method have become more updated and accessible and even more
creative. Even though the means has changed, the methods have
not. Their are several key aspects in a solid, profitable, and
mutually beneficial fundraising program that have not changed
over time.
First, The program has to be easy to understand. Those who would
demonstrate the program not only have to be trained, but they
have to demonstrate the program with ease. A program should not
be complicated when the main objective is to gain positve
revenue results. The better the prospect understands, the better
the likelihood that the product will be sold.
Second, Profitability. Any program, wheather its a food drive,
Girl Scouts, or casino night at the local church, they are in
the "business" to make money. Their is one other dimension here,
their has to be a fast turnaround in revenue earning. Not many
programs realize a fast turnaround in their sales objectives.
Some programs may take anywhere from 6 months to a year maybe
more. It all depends upon the marketing mix of production,
packaging, pricing, and the most important promotion. The
program chosen also plays a factor.
Salable. Uniqueness is good in a product, but the true test of a
product is its performance in the marketplace. A product that is
unique may not sell well if its not like by those who are
considering its purchase. On the other hand, its uniqueness may
set it apart and it may realize its own niche. Products that
have been around have made themselves known to the public and
have attained a niche that they are unforgettable.
The International House Of Coffee Inc., is one of the fastest
growing new companies of this century. Their current success and
future successes are based off old fashioned values. They
believe the customer comes first. An important part of the
International House Of Coffee(IHOC) is its desire to give back
to the community. They offer a wonderful fundraiser for schools,
religious organizations, youth sports teams, etc. They also
sponsor some of the major Non Profits that benefit the community
interests as well as global interests.
Their fundraising program has been designed very carefully to
ensure success for any organization. They offer free shipping,
attractive order forms, informative guidelines, and most
important, high quality products that are consumed by over 89%
of all adults worldwide. These benefits guarantee an easy sale.
Most fundraising oportunities blind you with high profit margins
and offer a sub standard product that people don't really want
to purchase. They offer a product line that everyone is happy
with. Not only do they offer the best selling coffees, they
offer teas, chocolates and candles. They want to make sure they
have something for everyone in their product offering.
Their new program, E-IHOC can be done alone or with their
traditional program. They issue an organization a "coupon code
number" that can be distributed to their patrons,clients, or
members, etc. They will be invited to visit the IHOC on the
internet. When they visit the store they can buy any of the
products listed on the "fundrasing section". Whomever the
organization advertises this "coupon code number" to, they will
be able to use it over and over til the expiration date.
To visit them on the internet log on to www.giftaccentsetc.com
and click on the International House Of Coffee text link.