Consumer Participation Hierarchy and Consumer Profiling

copyright 2004 According to the Journal of Consumer Affairs, (1999), consumer participation can be divided into a six level hierarchy. Each level provides insight concerning the demographics of a given set of consumers and how involved they are in consumer activities. This information can be used when an entrepreneur is developing a profile of their ideal customer, which in turn is important in the development of a marketing strategy. Tier six of the hierarchy is comprised of the