Consumer Participation Hierarchy and Consumer Profiling
copyright 2004
According to the Journal of Consumer Affairs, (1999), consumer
participation can be divided into a six level hierarchy. Each
level provides insight concerning the demographics of a given
set of consumers and how involved they are in consumer
activities. This information can be used when an entrepreneur is
developing a profile of their ideal customer, which in turn is
important in the development of a marketing strategy.
Tier six of the hierarchy is comprised of the