Who Else Wants To Maximize Their Google Adwords Success?
Who Else Wants To Maximize Their Google Adwords Success?
Discover Three Simple But Incredibly Powerful Strategies That
You Can Implement Right Now About The One Thing You Must Do To
Ensure An Awesome Adwords ROI!
By Mark Meyers (c) 2004. All rights reserved.
http://www.Internet-Income-Advisor.com
If you are not familiar with Using Google Adwords, please check
out my getting started article here:
http://www.Internet-Income-Advisor.com/Google-Adwords.html
Basically, with Google Adwords you can put your ad in front of
people as they are searching for information and solutions
online.
Many people will tell you that you need to find hundreds and
hundreds of targeted key-words for your product or service.
This is true because the more keywords you find, the more
visitors you could attract.
However, there is a bit of a learning curve to get a good
steady campaign and Return On Investment (ROI) with Google
Adwords.
The one thing you really have to remember and focus on with
Google Adwords is to...
TARGET YOUR AD!
Always use your keywords as often as you can in your Ad: in the
Title, in the body and even in your domain name.
These words will be highlighted for the web surfer that is
viewing their search results, so why not make it easy for them
to choose your ad?
TARGET YOUR AD!
Don't create an Ad Group and throw all your hundreds of
keywords in, unless they all show up within your ad text.
Instead take a little more time and create one Ad Group for
each keyword or phrase.
This will allow you to maximize the use of your specific
keywords.
TARGET YOUR AD!
Searches done in July 2004: "work from home"
310780 work from home 12538 work from home job 9384 home work
3399 data entry work from home
Even though there are thousands of people looking to "work from
home" your business or opportunity may not include "data entry"
positions right? And those "home work" searchers may not be
business opportunity seekers at all.
So, use the negative keywords (which will exlcude searches with
those keywords) religiously.
If you don't exclude these searchers from your ad impressions
your click-through rate (CTR) will suffer, which will affect
your ad's placement and costs.
Also, a very low CTR will slow down the number of times your ad
is displayed, until eventually it is disabled completely.
So to review:
Target Your Ad by:
1. Using your keywords all over your ad. 2. Creating a separate
ad group for each keyword (don't lump tons of them together) 3.
Use the negative keywords to qualify the searchers you are
targeting.
Well there you have it: three simple strategies to target your
ad's and maximize your Google Adwords ROI!
Want more Adwords Tips? Check out my other articles on my
website: http://www.Internet-Income-Advisor.com/Latest-News.html
Have a great day! Mark Meyers
http://www.Internet-Income-Advisor.com
May the poorest day of your future be no poorer that the richest
day of your past!
Copyright 2004 - Mark Meyers