Ten Tall Tales of Traditional Marketing #2

You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it. ~*~*~ "Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #2 "Advertising is Expensive" By Jimmy Vee & Travis Miller Let's face it. Advertising isn't exactly a bargain. But it doesn't have to be as costly an endeavor as many people believe it to be. As we talked about yesterday, advertising is usually used as a surface treatment. Asking advertising to do the lion's share of marketing your product or service is a yeoman's task. That's when things start to get expensive. For example, a relatively unremarkable store selling relatively unremarkable products in a relatively unremarkable fashion will often times expect an advertising campaign to yield leads and sales. It's possible, but it will take a hefty cash commitment from the unremarkable player. The advertising message will need to be geared toward the masses and communicated to as many people as possible. That's not cheap