Can You Control Your Customer's Mind?
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Can You Control Your Customer's Mind?
Is it possible to control your customer's 'buying' decision? Let
me start off with an example. Say many people selling bags in
one place and John wants a bag. John buys the bag with the most
attractive packaging.
What influenced his decision? The packaging. This bag had
something better. So in a different view, this bag influenced
the 'buying decision' of John. This is just a simple example to
get you familiar with the concept.
Almost all of the modern marketing campaigns are designed to be
effective from the customer's point of view. They all try to
control the customer's feelings. You must follow the trend or
you'll be a loser.
Just brainstorm / think what can influence the decision to buy
'your product'. You can come up with a lot. Call each of them a
strategy and jot them down in a paper. I will discuss 3 generic
strategies that can be used with any business and how to apply
them, so it will give you some idea as what to think of and how
to apply them.
1. Curiosity
2. Because / Reason Why
3. Greed
Curiosity
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What is it? Curiosity can be defined as "the desire to know the
unexplored" in simple terms. People want to know things that
many others don