Ten Tall Tales of Traditional Marketing # 1

You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it. ~*~*~ "Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #1 - Advertising Sells Products By Jimmy Vee & Travis Miller Advertising. We've all tried it at least once. For the purpose of this discussion, let's define advertising as any form of marketing one pays for. From business cards, flyers, and mailers to billboards, TV spots, and newspaper display ads. Advertising is everywhere. And almost every business in the world can benefit from it somehow. The problem with advertising lies in its traditional placement in the marketing cycle. Advertising usually occurs after a product or service has been conceived, designed, implemented, and even consumed - and then only when sales aren't as expected. Advertising is generally used as a surface treatment