Ten Tall Tales of Traditional Marketing # 1
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"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #1 - Advertising Sells Products By Jimmy Vee & Travis
Miller
Advertising. We've all tried it at least once. For the purpose
of this discussion, let's define advertising as any form of
marketing one pays for. From business cards, flyers, and mailers
to billboards, TV spots, and newspaper display ads. Advertising
is everywhere. And almost every business in the world can
benefit from it somehow.
The problem with advertising lies in its traditional placement
in the marketing cycle. Advertising usually occurs after a
product or service has been conceived, designed, implemented,
and even consumed - and then only when sales aren't as expected.
Advertising is generally used as a surface treatment