Don't Forget About Offline Advertising
A lot of online based businesses forget about offline
advertising. It is important to combine offline and online
advertising together in your marketing campaign. You can market
offline more effectively by targeting people that actually have
access to the internet. In all your advertising you want to
include your web site address, e-mail or autoresponder
addresses, and the e-mail address to subscribe to your e-zine.
Below are 10 offline marketing ideas:
-Place classified or full page ads in print publications. The
print publications should be computer or internet related.
-Post flyers in stores. They could be computer stores, software
stores, libraries etc.
-Buy mailing lists and send direct mail. You should make sure
that all the people on the mailing list are internet users.
-Buy commercial time on T.V. They can be during shows that are
targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at special
events. It could be at trade shows, seminars, fairs, etc.
-Set up a deal with another business that targets internet
users. Pay the business to insert your business ads in their
product packages.
-Hold a free offline class and teach people how to use their
computer or how to use the internet. You could have your web
site on display as an example.
-Do co-op mailings with other businesses. They should also be
targeting people with internet access.
-Give away free mouse pads. Put your advertising on the mouse
pads and give them away at computer or internet events.
-Advertise in card decks. The card deck you advertise in should
be targeted toward internet users.
You would also want to target your offline advertising to groups
of people that will actually be interested in your product or
service. If you're selling business books, you will want to
market to business owners. In conclusion, if you have a business
that's only based online, you don't want to market to people
that don't have access to the internet.