Super Secret Tip For Using PPC Search Engine Advertising
Successfully
It's not about traffic; it's about generating leads. That's
right. It only took me eight words to give you the secret super
tip on using pay-per-click (PPC) search engines successfully.
It's not about generating traffic to your website; it's about
generating leads from the traffic for which you are paying. This
slight shift in understanding about where the value resides in
PPC search engines could make all the difference when it comes
to capitalizing on the web promotional resource known as PPC.
How are you currently using PPC? Most (and this is spoken from
experience) PPC advertisers bid on tens of thousands of keywords
and direct all of that traffic to the same page on their
website. While it is a good idea to use as many keywords and key
phrases as possible in your overall PPC marketing campaigns,
what a prospect finds when they visit your landing page is more
important.
How should you be using PPC? If you are you only trying to