3 Secrets to "Striking it Rich" in Cyberspace

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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In the few seconds it takes you to read this another domain
name gets registered at www.NetworkSolutions.com, the
Internet's oldest and largest domain name registrar.

Everyone from industrial giants to corner flower shops
currently wants to stake a profitable claim in cyberspace.

The lure of low startup costs compared to brick-and-mortar
operations and the promise of high rewards draws an ever-
swelling crowd of merchants to the online marketplace.

Yet despite the optimism statistics tell us that 80% of
these "e" businesses will fail within their first 12 months
of operation.

People from all over the country ask me what it takes to
succeed in the e-commerce world once they've completed the
basic steps for getting online.

The following three keys virtually *guarantee success* for
any online enterprise.

The First Key:

A Quality product or service with highly evident and readily
understood benefits for consumers.

If your product or service does not represent the highest
quality and value possible, and if consumers don't
understand exactly why they should buy from you, the speed
of the Internet will just expose your shortcomings to the
marketplace that much quicker.

In the offline world a product's benefits, not the features,
cause consumers to make buying decisions.

A man doesn't buy a car with a 5 liter engine because of the
horsepower, he buys it for the feeling of supremacy and
control he thinks it will give him.

Kids don't want a 1000mHz computer for computing power in
doing homework, they want to play the latest games.

The Internet magnifies this "what's in it for me" benefits-
driven evaluation by consumers.

Products or services presented with readily understood,
self-serving benefits for consumers sell best online (and
off).

The Second Key:

An excellent website that loads fast, provides pertinent
information to targeted consumers, and allows them to make
online purchases quickly and securely.

Your website should: