How To Create A Blog... And Why You Should!
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How To Publish a "Blog"... and why you should!
By Stuart Reid
First, a quick definition for those who do not know what a Blog
is. Quite simply, it's a Web Log. In other words, a regularly
updated page of your thoughts, ideas, links - whatever.
It's very easy to publish a Blog these days and today I'm going
to show you how in a few easy steps. Don't worry - all the
sites, services and tools involved are fr'ee.
Before we go ahead I should first explain why a Blog is so
usefull. A Blog provides a number of benefits to you and your
site and all for very little effort.
1. A Blog will add valuable content to your site. This in turn
increases repeat visitors and increases the frequency the Google
Page Bot (and therefore how often your site listings are
updated) will visit.
2. A Blog can be updated very quickly (especially using the
technique I show you below). It's much faster to update than
editing your Web Page or sending out an e-mail.
3. Blogs can be delivered as RSS Feeds and this means a user can
download software to have your Blog delivered direct to their
desktop as and when it's updated. You DO NOT have to pay for
sites such as Quikonnex or the new Cory Rudl software. RSS Feeds
are NOT new and you shouldn't have to pay for what is
essentially a fr'ee technology!
Do you now believe you should publish a Blog? If you do, just
read on, and see how easy it is!
First join Blogger.Com - this is a popular Blog service (there
are others) that makes the whole process as simple as possible.
You just register your details and a title for your Blog.
Why choose Blogger? First, the Google Toolbar has a "Blog This"
button that makes updating your Blog childs play. Click the
button, and you can publish direct into your Blog immediately -
including a link to the web-site you're currently on!
Second, Blogger will add you it's directory and to a
notification service AND they will let you publish to their
site, though you can set FTP settings to publish to a page at
your own domain. For now we'll publish to Bloggers host service
"BlogSpot" since they are fast and the only thing they add is
one banner at the top. You may also get featured as one of
Bloggers daily blogs and gain massive traffic.
Blogger also has a range of templates and you can even edit
these directly to personalise your Blog, right down to adding
ads or links to your own site (Tip: include a navigation bar).
Blogger will also archive your Blog and insert links to your
archived months.
Blogger will create a Blog for you in a few steps. At the
Blogger.Com main page click on "Start Now" at the top. Enter
your Username, Password and Name and away you go.
Once you have your account validated log in and create a new
Blog. This is just as simple as creating a user account. Enter a
Title and Description, and leave it as a "Public" Blog. Then
select host at BlogSpot. Create a subdomain for your BlogSpot
then select a template. You can create your own templates but
that requires extensive HTML knowledge.
That's it! You have an account and a Blog setup. There are other
settings to explore. You can set "Ping Weblogs" to YES in the
Settings/Publishing option to notify Weblogs whenever you
publish. You can also set "Show Title Field" and "Email" options
to provide Titles to your Blog Entries and email a copy of your
entries to you. Everything else is OK at as it is.
With your Blog at BlogSpot and your Google Toolbar installed Go
to --> http:/ oolbar.google.com <- just set the Blogger function
in the Toolbar Options and then click the `B` button in the
Toolbar intself. There you have it - one instant Blog entry.
How To Use Your RSS Feed
If you left the Blog settings as standard your RSS feed is at
your BlogSpot Address as atom.xml - the number of entries
depends on your settings in Blogger, but it's usually a weeks
worth. Although the Atom feed doesn't hold *every* entry the end
user's client software stores all entries as they come in. Your
website Blog has complete on-line archives.
Instruct your readers to download an RSS Reader and to use that
address to receive your Blog updates. Below I've included a
quick tutorial that you can cut-out and send to your own Blog
readers, just change the Blog Address.
---->snip<-------------------->snip<---------------
How To Get Updates From This Blog... To Your Desktop!
First you need to download a "Feed Reader". This Blog uses an
Atom Feed, Atom Readers can be downloaded from the following
webpage ->
http://www.atomenabled.org/everyone/atomenabled/index.php?c=5
That's a big list, so just use the program selected below if you
want to get started with a quick and easy client right away.
Tristana Reader -> http://www.charlwood.com ristana <-
Tristana Reader is a small and quick reader, and there are
others including those for Mac OS and web-based services.
There's also certain readers that integrate into your browser.
Use the link to the "big list" to find one you like. Don't
worry, they're nearly all fr'ee!
In Tristana you simply click the large "+" sign and enter the
address of the Blog Atom feed. The feed to this Blog is: ->
http://netpreneurnow.blogspot.com/atom.xml <-
Once the feed is added just double click it to get a list of
headlines and click each headline to get the entry. You can add
as many blogs as you want and Tristana will happily keep them
all for you.
---->snip<-------------------->snip<---------------
Blogger itself has a lot of help if you need it, so it's time
for me to sign off. Happy Blogging!
===============================================================
Stuart Reid publishes Netpreneur News and it's Blog. Visit the
main site to join the Email Ezine or to view the Blog at:
http://www.netpreneurnow.com
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