PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

PR Works! 15 Ways to Make Your Press Release Stand Out From the Crowd! Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers. There are no figures that show how many news stories are generated by press releases but my guess is that it runs into the hundreds and thousands, if not more. Many will be published word for word. Others will be paraphrased. But, either way the stories generate free, credible publicity for you, and your business. So how do you convince reporters and editors to sit up and take notice of your company