Vinyl Banners Don't Get No Respect
In the hierarchy of advertising and promotional media, the lowly
Vinyl Banner has to be one of the most under-rated of them
all. Often viewed as a temporary substitute for a real sign, or
a cheap backdrop when you couldn't afford something better, in
the not-so-distant past vinyl banners rarely got their due.
The "digital revolution" has changed all that. Printing machines
are now available that can print directly on both indoor and
outdoor grade vinyl in stunningly beautiful full color. That
means a graphic designer can take the same files she uses for
her client's magazine ad or company brochure, blow them up, and
print them directly on a very durable piece of vinyl.
As a result, the catalog of available vinyl materials has
exploded in the last three or four years, and the printing
process has been perfected to the point where you can now print
a beautiful full color image on a piece of virtually un-tearable
vinyl with durable inks that will not weather or fade for many
years.
This opens up many possibilities for marketers, designers, trade
show exhibitors, retailers, special speakers, and event
planners. Vinyl banners have several distinct advantages over almost
any other advertising medium.
First, they are FLEXIBLE, and very durable. That means
you can carry your backdrop to an open house, trade show, or
outdoor event. Just hang it over a table, or from readily
available hanging hardware. Or if it is an outdoor event like a
golf or slo-pitch tournament, attach it to the side of a
building or an outfield fence. When the event is over, just take
it down, roll it up, and you're ready for the next event.
Second, they are CHEAP. If you find the right supplier,
www.lowestpricebanners.com,
for instance, you can produce a banner for much less than any
other suitable alternative.
Third, they are BIG. An image can be stretched across
several segments, and these can be stitched together. A banner
does not have to be long and skinny. It can just as easily be
big and square. There is virtually no limit to the size you can
produce a vinyl banner.
Finally, they are EASY. Anybody with a little bit of
graphic design experience can design a banner. And even if you
have no experience, the best online sources of vinyl banners -
such as www.tradeshow-dis
play-experts.com -- provide you with instructions and design
templates to make the process extremely simple.
The next time you want to make a big, bold statement for very
little money, consider doing it with a vinyl banner.