Millions of people around the world tuned into the Games of the XXVII Olympiad for the extraordinary displays of physical strength and prowess offered by the world's greatest athletes. They weren't disappointed.

Neither were the savvy business entrepreneurs who watched the games from Athens for insights and ideas to advance their marketing efforts. What do the Olympics have to do with marketing, you ask?

Plenty... if you consider that the same strategies that led to victory on the track and in the field in Athens this year can also be used to bring you world-class success in your sales efforts. Here's how:

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A Sprinter's Strategy - Hold Nothing Back
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For the short distances that sprinters cover, a burst of speed that never lets up is the winning strategy that leads to gold medals. From the instant they hear the starting gun, sprinters put every ounce of available energy into a full-out, full-speed, nothing-held-back run for the finish line.

The headline of your marketing message needs to be as explosive as a sprinter's start