Click Fraud and Search Engine Marketing

Click Fraud and Search Engine Marketing Published by PPC-List.com Whether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most likely found yourself to be the victim of click fraud, whether you know it or not. Click fraud is tainting the image of many pay per click search engines and costing advertisers far too much money. Although the negative effects of click fraud are obvious to both advertisers and pay per click search engines, many engines do not take the necessary steps to curb click fraud. The result is that you are losing money Types of Click Fraud Forced Traffic and Robot Traffic The most egregious form of click fraud comes from forced traffic. Utilizing pop-ups, start page exchanges, and other mass traffic generation tools, the person committing the fraud forces traffic through paid listings. For example, if the person committing click fraud were to use pop-ups, rather than have a pop-up display the content of an ad, the pop-up is used deliver a visitor to the click URL that the engine uses to track traffic. The search engine does not know that the click was not user generated, but rather generated by a pop-up. As a result the search engine deducts money from the advertiser