How to use Ezines to make sales
My favorite online advertising medium is Ezines. I use ezines
before I use other pay for advertising. The reason is simple,
you can place a SOLO ezine ad for as low as $10.00 dollars and
generate-with a well written ad-a couple of hundred dollars in
sales. Start off using small ads, and with success expand the ad
or use a solo ad. Say your first ezine ad costs you $25 dollars
take that money and put it back in to a Solo ad, the solo ad
brings in $50 dollars in sales now use some of that profit and
put it back into advertising. Keep advertising and growing you
business this way. Plus, your growing a list of customers. Start
small and as you have success with a particular ad expand. Ways
to Advertise to Ezines The easiest way to advertise to ezines is
to send them to your web site in your ad. You will get some
results, but not as many using another strategy. This strategy
entails using an autoresponder address for prospects to click
and get more information. This way you know have a prospect
receiving a SERIES of messages from you on your opportunity, not
just one view of your web site. This will maximize your chance
at making sales. Email follow up could make an incredible
difference in your sales. You may convert 2% of your visitors
into sales, with email follow up you could convert double
that-or 4-5%. And, if they don't decide to buy this product you
still have them as a prospect in your autoresponder system for
another shot later. With a web site visit they see your web site
once and then are gone. This is automation at it's best, take
advantage of this simple advertising method in ezines and watch
your sales soar. Types Of Ezine Ads Classified Ad's are usually
at the bottom of the ezine and are not very effective. They are
cheap and offer some sort of test of the ezine you are
advertising to. I wouldn't read to much into the quality of the
ezine by a response from a bottom ad however. Classified ad s
are usually 5 to 6 lines long and offer a reasonable method to
advertise your product. Top sponsor ads can be a great deal more
effective. Depending on your headline and ad copy of course. The
top sponsor ad is usually at the top, obviously, right after the
ezines publisher info and before the first article. Top sponsor
ads are also 5-6 lines but offer much more exposure. The cost is
higher as expected, but worth it in most ezines. Solo ads are
the ultimate in Ezine advertising. There is nothing else to
clutter up your ad copy. Your ad appears alone and on it's own.
Just make sure your ad copy is dead on or your wasting your
money. Nobody will sit and read droll..boring ad copy, even if
it is a Solo ad. The cost for Solo ads is usually double the
cost of a Top ad, but can easily make up for it with double or
triple the sales ratio. You Solo ad, in some ezines, can be of
unlimited length. I have found that shorter is usually better.
That's not to say you don't want to get across your strong
points in your ad copy, most certainly do so, just don't go on
and on and on about your product or opportunity. I personally
use top sponsor ad's and solo ad exclusively.