How To Write Your Own Order Pulling E-zine Ads
One of the most effective ways to advertise your business online
is to place your ad in e-zines. A well written ad run over and
over in a responsive e-zine can successfully achieve more profit
for your business in new and then repeat sales every single
month.
To begin writing your own profit generating e-zine ads that
continually bring you more sales:
1. Start with a compelling headline.
The first and most important part of your ad is your headline.
It is what will set your ad apart from all the other ads
published in an e-zine.
To get your readers' attention your headline must engage your
readers' self interest. It must tell your reader what is in it
for them. For instance "How To Lose 20 Pounds In 30 Days Or
Less" or "How Write Your Own Order Pulling E-zine Ads."
You can also grab your reader's interest by asking a question or
by offering your reader something newsworthy or informative.
People are always interested in new and interesting things that
help them do something better or that make things easier for
them in some way.
If possible use the word free in your headline. The word free is
the #1 attention grabbing word and will automatically draw your
reader's attention to your ad.
Avoid headlines that are cute or that are misleading. Even if
you do get more visitors to your site you are unlikely to get
any sales.
2. Make the body of your ad benefit rich.
The body of your ad copy should get your reader excited about
what you have to offer. Stress how your product or service can
make your readers' life better or make things easier for them.
When deciding which benefits to stress in your advertising, get
into your customers' minds. Ask yourself why your customers have
bought your product. What are the main benefits your product
offers that cause your customers' to make a purchase? What
benefits are most appealing to your customers?
If you can answer these questions you will be able to easily
fill your ad with benefits that will be especially attractive to
new people you introduce to your product through your ad.
3. End your ad with a call to action.
Once you grab your readers' attention and build up your readers'
interest, the final step is to tell your reader what you want
them to do with a call to action such as act now, get the
details now, or learn more now.
When writing your ad don't try to sell to your reader just from
your e-zine ad.
Use your ad to create interest and desire for your product, and
then use your call to action to direct your reader to your site
and let your site sell your product to your visitor with a
powerful sales message and/or ask your reader to e-mail you for
more information so that you can successfully follow up with her.