How To Model Your Own Moneymakers After Successful Headlines !
Do you always find it hard to come up with great headlines when-
ever you want to start writing your ads ? If you are a bit
longer in online business already, you will certainly know that
feeling of emptyness in your head . But there's no need for that
...
What if you had a huge collection of headlines from which you
could always withdraw ideas for your own products ? Wouldn't
that make your Internet marketer's life a lot easier ? Then why
don't you go for it ? Only with an excellent headline you will
get the success you deserve .
Headlines Are Everywhere Around You
You are surrounded by ads and headlines everywhere you go. Pick
up those headlines and phrases which you know that have run for
years already (Think of Coca-Cola, Microsoft or Intel etc.) .
These must be successful or they would have changed them a long
time ago.... And now, analyze them :
How do they come up with their benefits ? Do they ask ques-
tions to the prospect ? Are they arising your curiosity ? Do
they stir up your emotions ? To which ads would you respond
personally ? Choose the ones that you think would make you react
to the offer.
Learn From Successful Headlines And Write Them Down
Write down that headline they use. And from now on, every time
you see a good headline, add it to your collection and keep it
within the right category to make it easier for you to find them
later. If you have a collection of, let me say more than 300
head- lines, it makes life much easier.
Try to categorize your headlines into the following examplified,
most important types (this is just a tiny fraction...) :
1.) Strong guarantee Example : "If you are not completely
satisfied and you don't make your initial investment back within
the next 3 months, I'll refund you every penny you paid !"
2.) Arises curiousity Example : "Are You Really Safe In Your
House ? Protect Yourself And Your Family...."
3.) Uses testimonials Example : "I'm Al Green And I Must Say I
Really Love This New Diet Program. I lost 4,5 Pounds Of Weight
Within Just 27 days!"
4.) Emotional headline Example : "Discover how you can retire
within just one year and relax at a white, tropical beach with a
longdrink in your hand and no financial worries anymore!"
How do you transfer these existing headlines into your new
moneymakers ?.. Most of these headlines follow certain rules
which can be easily copied and replaced with your own ad
information.
So if the original headline is "How to build your first website
without any knowledge of HTML ! " , you'll have :
- How to.........without
Change : ===> "How to save on your taxes without using illegal
tricks !"
You haven't copied the idea of the original headline, just the
structure behind it and that is no plagiarism ...! You'll find
that over and over again in advertising. So why shouldn't you
use this method, too ?
Or let's take the headlines of the four examples above, you have
the structures :
a.) - If you are not ....., and ......... , I'll ...........
Change : ==> "If you are absolutely not convinced of this
product and you think it has not helped you , I'll refund you
with three times of the original price you paid for it."
b.) - Are you really .....(+Action) ! Change : ==> "Are You
Really Making Enough Money In Your Present Job? Join Our Company
XYZ And You'll Know What Our Co-Workers Earn...!"
c.) - I am (...name) and I really love Change : ==> "I am Mitch
Cassidy And I Really Love This New Software Program by
Software-Wiz - It's So Easy To Set Up, Even I, As A Computer
"Newbie", Can Do This !"
d.) - Discover how .......and Change : ==> "Discover How You Can
Start Your Own Home-Business And Earn Money From It In Less Than
30 days !"
Keep your headlines savely stored and categorized, and you will
get new ideas anytime you need them. You don't even have to pay
for it...