Writing EFFECTIVE Ad Copy For YOUR Ezine
Writing EFFECTIVE Ad Copy For YOUR Ezine by Laurie Rogers
Copyright July 2002
Many people just don't want to face the fact that effective ad
copy is very detrimental to YOUR success. Let's face it, if your
ad copy is poor, sales just are NOT going to happen and it will
leave you feeling FRUSTRATED. Today I have put together a VERY
simple, yet EFFECTIVE way of writing ads for your ezine. I have
taught this method to the publishers that currently use
http://www.optinfrenzy.com and it did help them a fair amount.
The first step is to make a draft copy of what YOUR ezine offers
and here are a few possible basics:
*publishing frequency *articles *tips and tricks *resources
*internet marketing *home business or home based business
*affiliate marketing *MLM *ebooks and software *free report
*free membership *cash *prizes *scam prevention *ezine format -
HTML, text, online
The next step is to go through your list and ask yourself a
question about each point.
*publishing frequency - Every Wednesday etc.
*original articles, exclusive articles, articles from online
successful marketers, gurus etc. *HOT tips and tricks,
informative, helpful, useful time saving, effective etc.
*resources on an array of topics, variety, FREE, low cost (and
you could use some points from the point above). *ebooks and
software - are they free? Do your subs win them? "What's the
value"?
*free report - What's it called? - What's the value of it?
*free membership - to what? - What's the value?
*free ads - for new subscribers, weekly, bi-weekly. And again
what's the value? Here are a few pointers for determining your
values, let's say you offer free ebooks and a free weekly ad.
You don't want to put in a value for everything - just the
*largest* value between the two. If your free ebook is only
$14.97 and you are giving away free weekly ads, the ads would
probably be worth more. ALL people LOVE to know what the "cost"
is behind something.
The next point I really want to stress is that you have got to
talk directly to YOUR reader and talk like you normally would -
just like I am right now ;o) There's no need to talk you're a
scientist for nasa and you are selling spaceships. It will just
either come across like you are feeding them a line or they'll
be intimidated. And that is the last thing you want to do.
My last point - regardless of whether you're writing a six line
ad or a 60 line ad you still have to close the deal with a "Call
To Action"! And when I first started writing my ads by myself
using Yanik's techniques, that was my BIGGEST problem - I had
BAD sales, because I wasn't *sealing* the deal. So I asked Yanik
about it and that's what he told me, 9 out of 10 ads fail
because people don't seal the deal.
Another point I want to make, because we're all publishers don't
use subscribe today or subscribe now those 2 words are highly
over used. Do something a little more creative, like this:
"And don't forget to stop by our software center when YOU
subscribe to receive YOUR free gift valued at $X.00"!
or we could have done this:
Don't forget to claim YOUR free gift valued at $X.00 from our
software center when YOU subscribe to "Ezine Name".
Either sentence has a definitive call to action, so either would
work fine. So, don't forget to seal the deal with a call to
action.
Article by Laurie Rogers Copyright 2002 All Rights Reserved