How Much Advertising Can a Buck Buy?
You know those annoying commercials for dial around long
distance services? A dollar? What can you do for a dollar? Well,
I've decided they aren't quite as dumb as the characters
portrayed in said commercials.
A dollar could be one of the most viral marketing tools in your
marketing arsenal. Not free advertising, but reasonably priced
indeed.
Thanks to a new website, http://www.wheresgeorge.com/ you can
place your URL upon every dollar bill that passes through your
wallet or pocketbook and then track where it goes.
First of all, it is the only advertising money you will ever get
to spend twice. Spend it once when you advertise upon George's
face and then spend the dollar again to put your advertising
message into circulation. To really get double the banf for your
buck you could write your URL on the bills and then spend them
on additional advertising.
Secondly, imagine your excitement when you receive an order form
Des Moines, Iowa and then check http://www.wheresgeorge.com and
see that one of your 100 penny advertising investments is
currently floating around Des Moines as well. Talk about a
better bang for your buck. Just think, if your Des Moines, Iowa
order nets you ten measley dollars that is a 1000% return on
your investment.
And don't forget, you already got to spend George just to set
the marketing workhorse into motion. Not a bad investment indeed.
Can you throw all your other marketing efforts out the window?
Of course not, but the next time you see those silly dial around
commercials, you can smile and know that you can get a lot more
out of a buck than a little twenty minute phone call.