"Explode Your Sales With Banner Ads!"
Contrary to rumors of the death of Banner Ads, the banner ad
remains one of the three most popular forms of advertising on
the Internet.
Actually, banner ads ARE the best form of online ads!
Internet advertising expenditures declined overall in 2001, yet
this decline was felt in all advertising sectors of the economy
and the online decline was actually less that that found in
other advertising sectors. According to the Internet Advertising
Bureau's (IAB), http://www.iab.net/ the online Ad Formats break
down as follows:
"Percentage use of various ad formats remained fairly consistent
in 2001. Formats tracked and their respective share of 2000 and
2001 full year revenue are: "
2000 2001 Banners 48% 36% Sponsorships 28% 26% Classifieds 7%
16%
Ad revenues for 2002 are expected to surpass these figures with
the majority of the ad revenues being funneled into Banner Ad
campaigns.
In a report compiled and released by Engage, Inc.
http://www.engage.com/, they announced that their:
"Study Reveals That Viewing of Online Ads Alone, Regardless of
Click-Through, Leads To Sales".
This report has put a new spin on the traditional methods behind
banner ads because the lead finding determined that there is a
strong pattern emerging of users who recently saw an online ad
and converting that ad exposure into a sale.
There is now a measurable and concrete value to an ad impression
WITHOUT a click-thru.
Advertisers will now need to pay attention to the 99% of people
that don't click-thru on their ads but do take note of the
message for future reference and visits.
This fundamentally raises the monetary value of the Internet as
an advertising medium, because this analysis demonstrates that
just seeing a banner ad alone WILL create sales.
With these new findings in mind, for a banner ad to work well ,
they will need to encompass these three "KEY" elements:
1. Highly Targeted.
You must know who is in your market is in order to effectively
target your ad campaigns.
Your banners should be placed on web sites that will have
visitors similar and precisely to what your market needs.
2. Performance Based.
Internet advertising allows for interactivity. The consumer can
take action, which is why banner ads that include the simple
phrase, "Click Here" have a greater ratio of success.
Any banner ad that does NOT have a call or request to action
will be a waste of good advertising space and money.
3. Branding.
The old banner ad model just called for the viewer to take
action to click-thru to your web site.
Now you need to convey your product "Brand" so that viewers will
remember it when they find the need to visit you in the future.
Web site domain names which convey this "Branding" can now be
more effective than ever.
The 468 x 60 banner remains far and away the most popular
advertising form on the Internet. Current pricing ranges from
$20 to $45 per thousand exposures.
Even better are the FREE Banner Ad Exchanges that are available.
Yes, believe it or not, there are still many FREE banner ad
exchange programs that can bring you a steady flow of targeted
traffic to your site.
And, do not worry if you do not have a banner ad to use for
exchange because there are still many good FREE banner creation
sites available online.
For a FREE list of "FREE Banner Ad Services!" via
auto-responder, send a blank email message to:
mailto:banners@emailexchange.org
Make sure to take advantage of these FREE banner resources so
you can have your ads working for you in this still vital method
of ad exposure online.
Use the above "KEY" ideas for your banner ad campaign and you
will explode your sales online.