Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.

1. Network offline.

Visit professional like-minded networking groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cost-yearly memberships run that around $25-$75 which includes free or low-cost meeting attendance. Each meeting is around two hours including networking time and talk. Usually at each meeting you hear a speaker and get a 30-second time to introduce yourself.

2. Speak to groups about your expertise.

You can guest speak for a large association or group, or you can give your own seminars and workshops, where people come to hear your expertise. During each meeting, pass as clipboard that asks your audience for their email addresses. At the top include a reason to "buy". Make a fre*e offer such as your ezine. Include your Web URL in plain sight as well as your email. You want these people to visit your Web site, to see what you can do for them, see your expertise, then perhaps to buy products.

You can give a teleclass too in the comfort of your office or home. When you introduce yourself offer a benefit of your free ezine along with a free bonus special report.

3. Promote your ezine on your Web site.

Visit various sites and take from them what will make your web pages zing.

Don't use the pabulum approach such as "Subscribe to my free ezine." Is this enough to make you buy? Give a reason for your visitor to buy.

Use the passion approach. For my new Web site, I submitted this blurb to my Webmaster: Finish, publish, and sell your book-fast! Receive free articles, tips and resources in the FRE*E monthly ezine "The Book Coach Says