Top Ten Ways to Format and Leverage your Article's Success - Part 1

You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. They want and need your articles. This is a promotion marriage made in heaven. But you will have a much better chance of being chosen if you write an article that solves a problem for your audience. Give each article an angle.

Let's assume they are business people like yourself who need a problem solved--to stop procrastinating, write a book, promote their business, develop a loving relationship.

What Format Suits You?

1. Write a how-to-article.

Information hungry people want this one! First, open with a hook--something that will entice your reader to keep reading. Then, write a short introduction on the background of the problem and the need for your solutions. Follow with solutions in a new paragraph. You can number these if you wish.

Don't worry about giving away the store. Readers will judge you by your concise style and content, and will be attracted to see what else you offer.

Make a list of topics you know or that relate to your business. Take one at a time and write a short piece on it. You can write a short article under 500 words or a longer one if you desire.

For solutions to the problem, give information and resources that will assist your audience. Here's some sample article titles from my clients: How to Procrastinate to Your Heart's Desires; How to Create Employees Who Can Hardly Wait to Get to Work Each Day; and Promote your Coaching and Speaking Business Through Free Articles.

2. Write tips.

This kind of article takes the shortest time to write and is also the easiest format. Even if you think you can't write, you can write this kind of article.

Always include an introduction with your thesis--the point you want to prove, or the problem you are about to solve. Usually one or two sentences are enough.