Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups?

If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion.

Use these easy ways to boost online credibility and sales:

1. Market and Make your Ezine a Sales Tool

Ezines are one road to sales if you have targeted subscribers who stay with you at least eight months. After four-seven issues, their trust builds and they eventually will buy from you. At the end of your feature article in your signature file include a link straight to your product or service sales letter related to your piece. Entice your ezine readers to go to your site often and stay a while to see new information, so they will eventually become faithful customers.

Many professionals complain that many subscribe to their ezine, but not many buy. Ask yourself why?

Is your ezine list of subscribers a targeted, preferred audience?

Many business people collect email addresses, but fail to categorize them so they can target a particular message and offer.

Be sure to give your targeted audience what they want. If you don't know who they are, write a short survey of less than five questions to potential readers. Ask them, "What do you want?" Include the answers in your ezine and send a thank you to those who participate.

As a book coach and Internet marketing coach, my ezine may not appeal to free-lance writers looking for work. While my ezine reports news on traditional publishing route, it focuses on self-publishing and eBooks by non-fiction writers.It shows authors how to sell online, much cheaper, easier and make more profit than traditional marketing.

What do you put in your subject line when you send your ezine out?