Many small businesses fail because their owners don't pay enough attention to sales copy. Especially on their Web sites. If you want to be a member of the 5% Club that receives plenty of ongoing, consistent income, check out these points.

The biggest mistake? Sales copy that doesn't serve the needs and desires of your web site visitors.

Ask yourself these questions: "What does my Web site say about me? Do its messages take my readers by the collar and convince them to read more? Do my words inspire my readers? Will they learn what they need to know in order to arrive at an informed decision to buy? Will they be eager to contact me?

Here are 6 ways to make your web copy sell products and services:

1. Create a Web page with words that convince your potential clients to keep reading, to gain trust, and to take action. Think about the headlines you have placed on your home page. Are they so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: "Welcome to my site. My bio is at ..., or "click here" to subscribe to my fabulous ezine?

2. Make it easy for your Web site's visitors to buy.