Four Steps to Writing a Newsworthy Press Release

When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. How do you do that with a limited budget? Write a newsworthy press release and send it to the editors of local and national publications in the market that potential customers read. This press release should be no longer than one page. Make sure you only send the release to the editors that directly cover your field and don't forget to include your contact information. It is not necessary to follow-up with the editor as long as you include your contact information. In fact, most editors do not like getting follow-up calls about your press release. If they like it