Increase Your Sales with a Highly Targeted Advertising Campaign
If you're looking for a low-cost, yet highly effective means of
advertising your products and services, then Google AdWords may
be your answer.
Google AdWords provides a simple way to purchase highly targeted
advertising, regardless of your budget. Unlike other sites
selling banner ad space and pay-per-ranking, AdWords provides
advertisers with highly effective text ads that are displayed
with the search results. Studies have shown that highly targeted
keyword advertising produces an average of four times the
industry standard clickthrough rate.
Google, one of the premier Search Engines, receives over 29
million searches each day. Their popularity most likely stems
from the speed and accuracy of their search results. Needless to
say, placing your text ad with Google Adwords will be a highly
effective way to advertise your products and services.
It is a well-known fact that text ads perform much better than
banner ads. What better way to target your audience than through
a popular Search Engine? Your potential customer is there for a
reason -- they're looking for something. When a Google visitor
types in their keywords, they are almost instantly presented
with their search results. On the right side of the results are
colored text boxes containing targeted advertisements that match
their search terms.
When you place your ad with AdWords, you will have the ability
to select a list of tightly targeted keywords including all of
the following:
Keyword Matching - Shows your ad when a search includes your
selected words.
Phrase Matching - Shows your ad when a search includes your
selected phrases.
Exact Query Matching - Shows your ad when a search contains your
exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a search
contains certain words you select.
This unique targeting technique will enable you to create a
highly targeted ad campaign and test your ads with a high rate
of accuracy. What's more, you can even target your ads to a
specific country or language.
The great thing about advertising with Google AdWords is that
you will have complete control over your ad and how much you'd
like to spend. You can open an account with a credit card with
no minimum deposit required. Once you place your ad, it can
begin running almost immediately.
Their advertising rates are very reasonable. The amount you
spend on your advertising campaign will depend on two factors:
(1) the number of times your ad is displayed and (2) the
position, one through eight, in which your ad appears. The
advertising rates are as follows:
Position 1 - $15 per thousand ads shown Position 2 - $12 per
thousand ads shown Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well it is
performing. Ads with a higher clickthrough rate will receive a
higher position and in turn will cost more.
In order to increase your clickthrough rate and spend less
money, try to select keywords and phrases that specifically
target the product or service you're offering. Avoid using
common words, as these will use up your ad displays very
rapidly. Instead, select words that specifically target your
product or service. For example, instead of using a general
keyword like 'software,' use a keyword that focuses on a
specific software such as 'FrontPage 2002.' Or, a little less
focused, 'web design software.' In addition, make sure you use
your keyword phrase (search term) as the title of your ad. This
will increase your clickthrough rate considerably.
When you set up your account with Google, make sure you use a
different ad for each search term. Not only will this increase
your ad's relevance in the search results, but it will also
increase your clickthrough rate.
Once you place your ad, you can easily track your ad's response
rate and make adjustments instantly. This is a great, low-cost
way to find out which ads are performing the best.
Google AdWords provides Internet marketers with a cost-
effective alternative to banner advertising. If you want to
increase your traffic and sales, give AdWord a try -- you'll be
glad you did.
For further information, visit Google AdWords:
http://adwords.google.com