Don't Be Misled
Undoubtedly, if you have been online for any length of time, you
get plenty of advertisements and offers in your email everyday.
Some you delete, some you read. And every now and then you get
one that really stands out. Looks like a really good offer! Best
offer you've had in a long time. But have you really studied
that offer?
I had an email like that sent to me the other day. It started
out talking about co-op advertising. Each person only had to put
up $50 and they were going to advertise to thousands of people.
Then they said, they would GUARANTEE each person at least 5
leads for each advertising slot they purchased. Since
advertising is my business, I caught that immediately and
wondered how they could be so sure of these ads that they would
GUARANTEE leads. HOWEVER, when I stopped to figure it up, each
person would be paying them $10 per lead. Well, at $10 per lead,
I imagine any advertising business could promise you results. So
what sounds like a great offer for a low price turns out to be a
not so great offer at a ridiculously high price.
Now, that business didn't break any rules. They didn't promise
anything they won't deliver. However, the way they wrote the ad
made it very easy to be misled into thinking you are getting a
much better deal than you are.
If you are going to make it on the Internet or anywhere else,
you need to be very careful. You need to be savvy and stop and
think about all offers you get. Things are not always as they
seem at first glance. There are many good offers out there, but
you need to check into them carefully. Don't let them rush you
into anything by saying they will only accept a certain number
of people or ads or whatever it is they are selling. Believe me,
they'll be happy to take your money a week from now if you offer
it!