How Much Per Year Do You spend On Advertising?
If you are a serious player (or you want to be) then advertising
should be your largest expense, getting your message out to as
many places as possible should be your number one priority.
There are a lot of people out there telling you to join their
free program and get free advertising, OK it costs you nothing
to join.
But (and there is always a but) that is only a way to entice you
into the program so they can persuade you to join there paid
services.
That's not a con that's a business strategy, you do get
something for free, and you will make some sales. However all
the big players know that to be a success you need to put your
message in front of people who will buy, and free programs are
full of people who want things for free.
You or I, or anybody else won't get rich on "free"; to break out
into the big world you need to get an advertising strategy. When
you make a sale use the money to purchase a paid solo ad or high
profile text ads on a high profile web pages. This is called
"investment in your business" and without it you will never see
success.
Let me tell you a story, I was speaking to a customer (via
email) about certain questions he had about one of my products.
He was about to place an order for advertising but couldn't
believe the prices I was charging (I must put my prices up)
He wanted to know how it would work, and what the percentage of
sales he might get etc (asking questions about a purchase you
are about to make is good business sense). It turns out he
spends over a $1000.00 per month on advertising, gets about 1300
hits a month and makes 25 sales of a product that starts at
$200.00. The calculator in my head worked out that means he
makes $5000.00 plus per month on a $1000.00 investment.
My product would take his $1000.00 and double its purchasing
power (or halve his costs), making $10.000 a month in sales a
distinct possibility.
Was he interested?
You bet he was because he knew that the only way to earn an
income like that was through targeted paid advertising. His only
concern was the quality of the advertising (note his concern was
the quality not the cost). I simply reassured him that I had
tested them, I had negotiated the discount for him, all he had
to do was pay the fee to join the discount service and he could
have direct access to them.
What will he do with the money I saved him, well as a savvy
marketeer he will use it to grow his business, he may even
increase his investment as his revenues climb.
Ok most of you don't have $1000.00 per month to spare and you
don't have a $200.00 product. So start off with a smaller budget
and grow it. Make a $20.00 sale, place a $20.00 ad. This makes
you 3 $20.00 sales so place a $60.00 ad, this makes you 10
$20.00 sales so place a $200.00 ad and so on.
You got to speculate to accumulate. It's as simple as that!