Your Ads: If They Ain't Broke Dont Fix-Em
The talk in online business circles is "Marketing with
Classified Ads."
I for one try not to re-invent the wheel, but rather learn from
the experiences of others.
--First Things First--
Creating and Implementing Ads
One of the best ways to write effective "Ad Copy" is to read ads
by competitors. What is it that grabs your attention:
- The Headline?
- The Body?
- The Closing P.S. Etc?
Does your Headline convey benefits? * Improve health
* Increase profits * More leisure time
Does your Body copy speak to your niche target?
+ Men? Women? Teens?
Does your Closing call-for-action?
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Write your ads from several differnt angles then choose the best
one. Before implementing your campaign on a full scale, test
market your ads in one or two place. If the ads starting pulling
responses then go for it.
--To Change to Not To Change--
Marketing is time-sensitive, you may grow tired of your ads
sooner than your prospects. Checkout the classified ads in some
of the major print publications. You will see many of the same
ads for months, these ads don't come cheap so they must be
working to pay for themselves. On or offline the principles are
the same, If They Ain't Broke Don't Fix-Em.