Press Releases vs. Advertising Or How To Get Free Publicity for
Your Business
Free publicity about your business is more valuable the paid
advertising.
How do you get free publicity? Use press releases.
"First Things First"
(a) Make your press releases news NOT advertising.
A sample news item could be your business sponsoring a
community program, offering a free service or introduce a unique
product.
(b) Research the Media
Read several back issues of the publications you plan to send
your releases, most are niche-oriented and only acceptable
submissions of interest their readership. (c) Keep Your News
Story Current.
Writing about past or far future events can lower your chances
of publication. If your news is time-sensitive include the words
"For Immediate Release" in your press release.
(d) Use a proper news release format.
SAMPLE Format:
-------------------------------------------------------------
Press Release
Contact: Your Name Tel: (000)000-0000 Fax: (000)000-0000
your-email@your-dot.com
Date:
For Immediate Release
NEWS RELEASE HEADING HERE (ALL CAPS) Sub-Heading Here (Lower
Case) (Your City/State)---Put Your News Story Here - Write in
Paragraphs of five-six double-spaced lines each.
--End--
--------------------------------------------------------------
Some editors may run your release "as is" while other will edit
it.
(e) email Press Releases vs. Fax or U.S. Postal Service.
Many publications will accept email and fax press releases, but
you should inquire first. Keep a log of who you submit press
releases. When you get publicity save the clipping and post them
on your website, and in your ezines and include them in your
next press kit.
(f)News editors receive thousands of press release daily,
persistent and patient can produce free publicity rewards.
Footnote: Using press releases is also an excellent way for
ezine publishers to have fresh new content.