The First Words Out Of Your Mouth
The First Words Out of Your Mouth. By Jenean Matthews Copyright
2001
Advertising is such an important part of a business. If you
don't get the word out about what you're offering you won't make
money. There's plenty of opportunity to advertise on and offline
line. When you meet someone in person you have the opportunity
to speak with him or her verbally. The first words out of you
mouth are very important. When you advertise the words in your
ad are similar to the first words out your mouth. Make them
important.
How many ads have you seen in your lifetime? Some were very
effective and may have even caused you to get more information
or make a purchase. I guarantee you those types of ads aren't
thrown together in a matter of seconds and put out there for the
world to see.
It's important to spend time writing effective ads. You want the
readers to visit your site to get more information and
eventually make a purchase. Next time you read an ezine or see
advertisements don't by-pass reading the ads. You may think that
you're not interested in other opportunities so you will skip
the classified ads, but you're missing out on a learning
experience. Read the ads and note how they make you feel. Are
they good, effective ads? Why? Are they lousy ads? Why?
What makes a good, effective ad? If you can answer this
question, you've just increased the visits to you site. When
using classified ads you have a limited time to get someone to
view your site. That's the primary purpose.
Don't make obvious mistakes when writing your ad. @ Don't try to
sell you offer in your ad. Think about this, would you walk up
to a stranger and ask them to give you $20. The purpose of the
ad is to get the click.
@ Don't use unrealistic hype. Can you really believe you're
going to make $1,000,000 next week? (If you do I have some land
in Florida for you.;-))
@ Don't be so vague. Some ads don't give you a clue of what the
offer is about. Your asking someone to spend valuable time
viewing your site at least give him or her a preview.
Listed below are ten things to consider and ask yourself when
writing a good, effective ad, or reading ads for a learning
experience. I've used some of the ads from previous issues of my
ezine, The Primary Spot (theprimaryspot-subscribe@topica.com),
as a demonstration.
1. IS IT BELIEVABLE? Can you really get guaranteed visitors, do
you need them, and do you at least want to find out more details?
GUARANTEED VISITORS TO YOU WEB SITE! IT'S FREE! Each visitor
will view your site for at least 30 seconds. That's enough time
to create an interest, bookmark your site or open it up in
another window to review at a later time. Get your site seen!
http://www.iloveclicks.com/signup.asp?referrer=1692
2. WHAT ARE THE HIGHLIGHTS OF THE OFFER? Before you accept a new
job one of the first things you want to know is what are the
benefits. Are training and support good benefits?
The M.O.M. Team...Mothers ON A Mission DEDICATED to training,
and supporting those who wish to own and operate their own
HOME-BASED business while doing the things that matter to them
the most. Free website and training. For free information,
please visit our website. http://lauriewhelan.themomteam.com
3. WHAT IS IT? There's no guessing here.
Educational Software - Guaranteed To Improve Grades and Reduce
Homework Time. http://magiclearning.com/home/JM2633
4. IS IT FREE OR LOW COST? THEN MENTION IT! The purpose of the
ad is to get the click but if the offer is free or low-cost that
may be enough information to tip the scale.
Yours FREE! - A Massive Collection of Viral Marketing Tools To
Build Your Business, Get Massive Traffic, Lead Generation Tools,
Autoresponders and more! Go to:
http://www.referralware.com/home.jsp/4157856
5. DOES IT CREATE CURIOUSITY? What is benefactoring? A new wave
in network marketing that will increase downlines, hmmm?
- BENEFACTORING IS THE NEW WAVE IN NETWORK MARKETING - Our
company has just endorsed the "benefactor" practice and because
of this our members' downlines are exploding! Hate sponsoring
and building downlines? Our Benefactors Can help. Send for more
info at: airx@getresponse.com
6. WHO NEEDS IT? The whole world doesn't need your product. Find
your niche and market to them. You'll be more effective.
JUST DUCKY BABIES http://www.justduckybabies.com - Pampering Mom
& Baby! Maternity, Nursing, Babies & Tots. Perfect Baby Shower
and New Mom Gifts. Stop By & Take 10% OFF Your Order: Coupon
Code: zbzzi6zrb ~ Enter Our Monthly Contest ~ FAST Priority
Shipping! http://www.justduckybabies.com
7. IS IT EFFECTIVE? Does the thought of advertising your URL
offline interest you?
Are you on the Road To Success? Make sitting in traffic pay off!
Get your website exposed to hundreds everyday. Put your web
address on your vehicle. http://www.webdecal.com/at.cgi/123584
8. IS IT RELIABLE? Can the reader of the ad rely on the
information given?
Over 20 Million People Get Government Money Every Year:
1,000,000 entrepreneurs get money to start or expand a business
4,000,000 people get money to invest in real estate 6,000,000
people get money to go to college 10,000,000 people get free
help and training for a better job Did you get your fair share
yet?
http://www.leskobooks.com/cgibin/cybercart.cgi/lesko:3-356:index.
html
9. DOES IT MOTIVATE? Do you want to take action after reading
the ad?
PAYING TOO MUCH FOR YOU INTERNET CONNECTION? You are if you are
paying more than $12.95 a month for unlimited internet
connection! That's Right - $12.95 a month! US and Canada Access
http://ld.net/isp/?jenean
10. IS IT INFORMATIVE? Will you gain information you can use? Is
it easy to get to the information?
FREE Intensive Training -- learn the secrets of building a
$100,000 income with your home-based busiuness in this 30-day
intensive email-based training. It's regarded as the best
training in the world on home-based business and has been
independently translated into 7 different languages. A $199
value. Yours FREE. http://www.theduplicator.com/exposure/
Of course a short, attention-grabbing ad can't incorporate all
of these points but these are certainly things to think about
when you write your next good, effective ad or view others.
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The First Words Out Of Your Mouth Copyright 2000 Jenean Matthews
is a businesswoman who believes in encouraging and helping
others to accomplish their dreams. She believes people can
overcome obstacles, rise to any occasion, and accomplish their
entire dream with enough faith. She can be found accomplishing
her dream at http://www.1stshoppingavenue.com or subscribe to
the newsletter for chances to win free gifts
salespaper-subscribe@topica.com