Create Your Own Sell Them Hard Sales Letter
Don't fool yourself. You can write a sales letter that demands
people hand over their money simply by learning the secrets of
the pros.
Following is a simple plan that if you follow, can make your
sales letters hook visitors and lead them down the road to
whichever destination you want.
To start, write a headline that hooks the visitor. If you're
creating a website sales letter, this should be in bold print
and the first thing your visitor sees.
If you're creating a sales letter for an e-mail ad, then your
subject line will be the hook that grabs them and makes them
open the e-mail to read more.
Point blank, your headline needs to make a promise. Write your
headline with the guarantee that if the reader invests the time
then they'll be rewarded with finding out how the promise will
work for them.
Second, you want to lead the reader further into your sales
letter by expanding on the subject of your headline. Your first
paragraph in your sales letter's body needs to further entrance
the reader by giving details of your promise, and outlining
exactly how it's going to benefit them. So, I might write
something like this:
"In the next few minutes you'll discover how to gain instant
access to my member's only area. Inside, you'll have instant
access to fresh, up to date content, e-books, forums, and one on
one consultation with marketing experts that can literally shoot
your business into profit making overdrive!"
After leading them in, the body of your copy should continue on
with benefit after benefit directed towards the reader and how
it's going to help them solve a problem.
Give different benefits that will appeal to different readers.
For instance, if you're selling a book starting a home business,
the first benefit could be more money.
A second benefit could be addressing the comfort of working from
home. If the money doesn't make them want to buy, then perhaps
being able to saunter down the hallway in their pajamas will
grab them and make them find your offer irresistible.
Keep going this way. Outline every benefit, and go into detail
about how it will solve their problem and improve their life.
After the body, you'll want to give them a call to action. You
need to tell people what you want them to do.
If the goal of your sales letter is to have them visit your
website, then say, "Click here now for an Amazing Discount!"
Tell them specifically what you want them to do and they'll do
it.
Finally, close your sales letter with a strong P.S. that
outlines in short the benefits they're going to receive and
restate your guarantee, telling them there's no risk for them to
order now. Everybody will read your P.S. that's grabbed by your
headline, so you really have to make it sell hard. And make sure
to give the customer a link to click in the P.S. in case the
mood strikes them.
And there you have it. My simple plan to writing a sales letter
that makes you money. Use it as a guideline for everything you
write. And create a sales letter for yourself that works hard to
make you money.